Our Design Methodology

We've spent years perfecting a user-centered approach that consistently delivers digital experiences people actually want to use. Our methodology isn't just theory – it's battle-tested through hundreds of projects across diverse industries in the Taiwan market.

Human-First Design Philosophy

Most agencies talk about user-centered design. We live it. Every pixel, every interaction, every decision starts with understanding real human needs. Not personas or assumptions – actual conversations with the people who'll use what we build.

  • Direct user interviews before any design work begins
  • Rapid prototyping with real content and data
  • Continuous testing throughout the design process
  • Cultural adaptation for Taiwan's unique digital landscape
  • Accessibility considerations from day one
Design team collaborating on user experience wireframes and prototypes

Our Proven Process

Six phases that turn complex business challenges into elegant digital solutions. Each step builds on the last, but we're flexible enough to adapt when real-world feedback demands it.

Discovery & Research

We dig deep into your business goals and user needs. This means stakeholder interviews, competitive analysis, and most importantly – talking to real users. Takes 2-3 weeks, but it saves months of revisions later.

Strategy & Architecture

Information architecture and user journey mapping happen here. We create the blueprint that ensures every feature has a purpose and every page serves the user's actual goals.

Design & Prototyping

Visual design that solves problems, not just looks pretty. We prototype key interactions early so you can see and feel how the experience works before development starts.

Testing & Refinement

Real users test the prototype while we watch and learn. This phase often reveals insights that completely change our approach – and that's exactly what should happen.

Implementation Support

We work closely with developers to ensure the final product matches our design intent. Regular check-ins catch issues before they become expensive problems.

Launch & Optimization

Post-launch analytics and user feedback guide ongoing improvements. The real learning happens when actual users start using your product in the wild.

The People Behind the Process

Tobias Lindstrom, Lead UX Designer

Tobias Lindström

Lead UX Designer

Spent eight years at Stockholm's top digital agencies before bringing Scandinavian design principles to Taiwan's tech scene. Specializes in complex B2B interfaces that actually make sense.

Katarina Novak, User Research Director

Katarina Novak

User Research Director

Former behavioral psychologist who transitioned to UX research in 2019. Her background helps uncover the 'why' behind user behavior, not just the 'what'.

Siobhan O'Brien, Visual Design Lead

Siobhan O'Brien

Visual Design Lead

Dublin-trained graphic designer with a knack for creating visual systems that scale. She ensures brand consistency across every touchpoint while keeping designs fresh and engaging.

Team collaboration session showing design process workflow and methodology tools